The Best Ways to Create High Quality Natural Backlinks in 2016Continued
Some of the best social media that will impact your link building strategy include Pinterest, Google+, YouTube, LinkedIn, HubPages, Reddit, Tumblr and WordPress. As already mentioned, these are not the only social media networks to focus the efforts on. Even the ones that do not directly impact your link building strategy will produce social signals that help to build a website's reputation and maximize the traffic.
When done correctly, guest posting is a good strategy for link building in 2016. Just like with any other link building method, guest posting should be all about quality rather than quantity.
Guest posting refers to writing a unique article for another website or blog. It gets featured there, including an author biography and a link to your website. The blog benefits from a fresh piece of content written by an expert and you benefit from a backlink.
To be effective when it comes to guest blogging, choose relevant websites. Authority websites that discuss topics similar to yours provide the best links. Therefor, you should do your research when it comes to choosing guest posting partners.
Many high quality websites that accept guest posts have strict requirements when it comes to the style and the quality of the texts that they upload. You will have to spend time writing high quality guest posts but the strategy is very effective but it requires consistent effort.
Avoid Blackhat Link Building at All Costs
In the past, it was easy to build hundreds of links through blackhat techniques and the use of low quality partner websites. This is a strategy to avoid at all costs in 2016. Such 'easy' link building fixes can easily backfire and get you penalized.
Paid links are a big no-no. The same applies to submitting your links to low quality, generic websites and directories. The quantity of links will not compensate for the lack of relevance. In fact, if you have such backlinks in your profile (check through Google Webmaster Tools), it would be a good idea to get them purged.
Link building is still the backbone of good SEO but it does not happen easily. The best thing to do is focus on website quality. Good content and high audience engagement will help you to build your website reputation, which will lead to natural backlinks. This strategy requires time to work but it has the most sustainable effects.
Jim Daniels has been an online entrepreneur since 1996. He's been featured in Entrepreneur and Opportunity magazines, as well as other respected periodicals and regularly posts internet marketing strategies to his website.