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About Active Search Results Page Ranking Technology

ASR Ranking


ASR Ranking is a new search engine page ranking algorithm that allows search engines to rank search results higher for websites where the owners or promoters of those websites have a history of performing actions or events defined as Activity.

The goal of ASR Ranking is to rank websites higher in organic search results where there are real active people supporting those websites. Websites will rank higher in the search engines results page (SERP) when the ASR Ranking is higher.

People searching the Internet benefit by having their search results include websites with more up-to-date information about products, services and content; fewer dead links on the visited websites; more search results from websites that are maintained on a regular basis and better feedback from inquiries sent to the website by those people who are searching.

An analogy would be similar to walking into a store where there are no employees to provide customer service such as answering questions or taking product returns. This is a store with low activity. On the other hand, a store with multiple people providing prompt customer service is a store with high activity.

It is easy to identify this type of activity when you physically walk into a brick-and-mortar store but is very difficult to recognize when you visit an online store (website). ASR Ranking offers the tool to separate the two by ranking a website higher in the search results when that website has higher activity, therefore, a higher ASR Ranking.

Website owners and promoters benefit due to no direct costs to promote their websites, an increase in traffic to their website and a higher visibility on the search engines.



The following section describes ways for website owners and promoters to earn a higher ASR Ranking at Active Search Results. As mentioned above, when you perform activity, your membership will earn a higher ASR Ranking and as a result, your websites will display higher in Active Search Results' search pages. The following table outlines some of the activity types that will earn your membership additional ASR Ranking Points which increase your ASR Ranking.

ASR Activity Types and Ranking Points
Activity ASR
Ranking Points
  Activate Membership 3
  Add a Backlink to ASR 3
  Sign In During the Past 1 Week Using the Alexa Toolbar 3
  Add your Country and ZIP Code to your Profile 2
  Open 1 Email during the Past 1 Week 2
  Clicked a Featured Link in an Email During the Past 1 Week 2
  Sign In During the Past 1 Week Without Using the Alexa Toolbar 1
  Submit New URL During the Past 1 Week 1
  Re-Submit URL During the Past 1 Week 1


As an example, compare two websites that are very similar with respect to the content, description, title, keywords, etc... We will refer to them as website A and website B. If website A's owner activated their membership (3 ASR Points), has signed-in (1 ASR Point) and resubmitted one or more websites during the past 1 week (1 ASR Point), they will have earned 5 ASR Ranking Points. If website B's owner signed-in (1 ASR Point), re-submitted their website during the past 1 week (1 ASR Point) but did not activate their membership (0 ASR Point), they will have earned 2 ASR Ranking Points.

As a result, when an Internet searcher searches on keywords similar to both websites A and B, website A will display/rank higher because A's ASR Ranking is 3 points higher than B's ASR Ranking.

Also, website B will rank higher compared to other similar websites that have earned 1 or no ASR Ranking Points.

By default, all membership accounts are assigned a baseline of 10 ASR Ranking Points. The activity mentioned above would then be added to the baseline ASR Ranking to calculate the total ASR Ranking. Members can find their ASR Ranking by signing in and visiting their Member Info page. Their ASR Ranking is displayed on the third line in their member information section.

ASR Ranking Points are calculated once every 24 hours. Indexing starts at 3:00 am and completes at 4:00 am -4 GMT.

Click on the links in the table above to start increasing your ASR Ranking Points.

About Active Search Results


Active Search Results (ASR) is an independent Internet Search Engine using Active Search Results Page Ranking Technology (ASR Ranking) with Millions of popular Web sites indexed. ASR has its own spiders visiting Web sites daily that are submitted to ASR and crawlers that index other popular Web sites on the Internet. Active Search Results does not depend on nor utilize any other search engines or directories for its search results. All search results are contained within Active Search Results' indices and databases.

Active Search Results was launched in August of 2009 by its founder and CTO Mark McLellan. As of June 2011, Active Search Results has gained a Google PageRank of 5, a Global Alexa Traffic Rank of 2,451 and a US Alexa Traffic Rank of 1,841. Mark McLellan has been designing IP networks and Internet websites for over 20 years and launched his first search engine in September of 1997.

Mark McLellan holds a BS in Computer Information Systems from Goldey-Beacom College, Wilmington, Delaware and a MS in Computer Science from West Chester University, West Chester, Pennsylvania. He has also earned the following industry certifications: Novell Certified Netware Engineer (CNE), Microsoft Certified Systems Engineer Plus Internet (MCSE+I) and Cisco Certified Network Associate (CCNA).





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