A Step-by-Step Guide to Updating Your WebsiteContinued
4. Check Your New Design for Optimization Issues
As you select new design for your website, make sure that the new theme offers improvements over your previous theme in terms of UX, technical SEO, and more. You should also make sure that your site design is mobile-friendly. If you use a CMS platform, you may also want to consider changing or upgrading. You may find that updating your CMS can provide greater security and SEO benefits.
If you fail to note the importance of a quality site design on your search rankings, you could inadvertently lower your rankings. Therefore, you should choose your new site's design carefully and make sure that you test it with SEO tools in order to uncover any errors or page optimization issues before you deploy the updated site.
By creating a strategic plan to update your website, you can improve your rankings and ensure that the upgrade doesn’t hurt the work that you have done so far.
Infintech Designs is a New Orleans based SEO & Web Design company. They provide data driven, measurable internet marketing campaigns with trackable results. Brian Hong and his small team of SEO ninjas are dedicated to increasing their client’s search engine visibility, leads, and sales online.