Get More Sales And Grow Your Business By Generating Leads From FacebookContinued
Start A Contest
This is a good way to call attention to your business on Facebook. Offer people the opportunity to win some of your products for referring others to the page. Keep in mind that the prize offered should be relevant to your business. For example, a landscaper that offers a free consultation will generate more valuable leads than one who offers an iPhone. If they offer the latter, people will only come for the phone and leave once the contest is complete and they realize they don't actually need what you are offering.
Use The 80/20 Rule
When you are offering content on your page, it should not all be focused on making sales. You have to strike a balance between offering useful content and trying to sell your products and services. For best results, 80 percent should be content that offers information and has great value, while 20 percent should be promotional materials. Businesses tend to generate more leads when it does not seem like they are trying too hard. Desperation is a real deal breaker, so try your best not to look like you are seriously in need.
Use The Promoted Posts Feature
Most people who have Facebook accounts do not see posts from all of the pages they have liked. Once they have hit the Like button, it is rare for them to see posts from the page in their newsfeed. They have to revisit the actual page in order to view the things you post. This is not likely to happen when they have liked thousands of pages.
The solution to this is to take advantage of the Promoted Posts feature. You pay a fee and Facebook makes sure that your posts appear at the top of user's newsfeeds. Always use a great image and title to capture the attention of your targeted audience.
By following these tips, it won't be long until you beging to see an increase in the number of people who want to do business with your company.
Dori O'Neill is in the business of helping individuals and business owners achieve success through proper business practices and reputation management. She maintains offices throughout the world and has lived in Canada, United States, Japan and Hong Kong.