Doing Keyword Research To Find Targeted Traffic For Your SiteFinding keywords that actually bring about good traffic is not as hard as it seems. All you have to do is to shred the mindset that any random keyword combinations will do. A deliberate keyword research strategy that focuses on customer mindset is guaranteed to get you more traffic.
Fit Your Campaign Around The Keywords, Not The Other Way Around
There is a backward mentality that has pervaded the keyword research sphere for years now and it has been the doom of far too many businesses. The process for novice website builders usually goes something like this:
-Pick a broad niche (e.g. "fitness")
-Plug in the niche keyword
-Grab the keyword results that are most similar
-Craft bland, basic content around these keywords
-Fail and repeat, or fail and give up
The problem here is that too many marketers only look for keywords that seem to fit their idea of the niche, instead of what the target audience is actually searching for. Keywords that seem unrelated to you are crucial to the topic for many of your readers. No keyword idea should ever be thrown out unless it is completely unrelated to the niche.
If you want to make money, then you need to be in the business of serving the customer's needs. Let the keywords that they search for be the guide to your campaign building, don't try to fit the customer into your box.
Think Outside The Box
In fact, you should throw away the box that you may be trying to cram your customers into. Boxes are bad in the world of SEO. If you are relying solely on keyword tools like the Google Keyword Planner to come up with keyword ideas, then you could hamper your business to the point where it very well could fail.
To find the best, most relevant words for your market you need to make a point of thinking like your customers think. This means crafting a character, which will be the basic version of the person that you are trying to sell to. Think of the products and services that you are selling and work backward to figure out how the customer would arrive at your solution.