The Importance Of Adding Content Marketing To Your 2016 Marketing PlanContinued
- Create interactive content that people will need to toy around with. For example, create a quiz that is relevant to your business. They will fill it out, get results and share it with their friends so they can test their smarts as well.
- Internet speeds have risen globally in 2016. As a result, you can feel more comfortable creating content that is filled with graphics. Images command much more attention than plain words on a screen.
Most successful businesses use content marketing to their advantage. If you are not doing the same, it will be far too easy for you to slip through the cracks. Not only do you have to create content, but you have to make it better than anything else that is available.
You can use content marketing as part of your email marketing strategy as well. By writing compelling subject lines, sending emails at ideal times and creating landing pages that match the messages that are sent out are all excellent ways to make people read what you send. Be sure that the subject line aligns with the content that you are sending your readers to read, otherwise, you could be marked as a spammer.
By taking the time and creating content that is relevant and useful, you will attract people to your website. You can share your content on the many social sites and you won't have to rely so much on Google to get visitors to your site.
Each year, content marketing strategies must change in order to fit the times. The methods being used will evolve over time, but the fact remains that this is currently and always will be one of the most effective ways to reach your intended audience.
Sparky Parker has over 35 years of related experience in marketing, internet sales and engineering. He owns and operates FrontRangeMarketeer.com, which helps local businesses generate more leads and attract new customers.