Increase Your Leads with Search Engine and Lead Optimization Strategies
By: Tim OKeefe
The most optimal way for an online Real Estate agent to succeed is thru rapid lead generation and follow up. And in order to escalate your leads, you must start off with an acceptance of your current traffic and lead conversion ratio.
Ask yourself "How many visitors does it take to get to a lead?"
In fact, when we initially interview a potential client often times the conversion is close to a dismal 200:1. Depending on design features, you should really get at the most 50:1. And probably 30:1 is more like it.
Conversion comes from on page conversion optimization & Keyword representation.
Most people have heard of Search Engine Optimization. Few talk about on page conversion optimization.
First of all, this whole concept pre-supposes that you are starting off with a most wanted action (MWA). Sometimes your MWA is Branding, sometimes it is Leads. And many times it is both lead capture and branding that you are asking your website to do.
If Leads are your goal then your call to action is critical. Other features on your page can distract the viewer from your objectives.
On Page factors that may increase or decrease conversion are:
Asking them to sign up (making your call to action clear)
A Johnson Box (these are those tabled boxes that break up your body copy)
Color can attract or distract
Too many buttons
Offer Placement. Where are you placing your call to action?
Variety of Call to Action
Frequency of your call to action
These are just a few of the attributes that may help your lead count to go way up.
HappyVille Real Estate
There is a reason that studies have found that Pay per Click search engine results often render poor conversion rates. Specificity.