If You're Not Linking You're Losing Money
By: Robin Henry
If you have a web site and you're not actively linking to other relevant sites, you're losing a great opportunity to improve your link popularity, get targeted traffic and increase your income. Read on to find out why.
When I began linking I would place a keyword in a search engine and then look for sites that were suitable to exchange links. I'd find several sites, email them and occasionally get a response. I tried to find link partners for whom my products and services were complementary - so they could add value for their clients while doing me a good turn.
The process worked, but I had to spend an inordinate amount of time doing it, so I looked for a better way and couldn't believe my luck when I found a software program designed specifically for this type of activity. The program automates much of the process so, one evening per week for about two or three hours, I work with it to find and contact potential link partners.
At the end of every month I measure my site popularity, links, traffic volume, sales, expenses to sales ratio, pay-for-click search engine placements etc and compare statistics with the previous month. Slowly, but surely, my site is getting a higher position in search engines and I'm getting more referred traffic from sites with which I have exchanged links.
Link management is a huge topic. If you'd like to read more and download a free software program that will find out within minutes how many sites are linked to yours, visit this page www.dwave.com.au/link-management.html Author Bio
Robin Henry is a HR specialist who helps businesses improve performance through implementing smart technology and processes. Find him here www.dwave.com.au
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