The World of Duplicate Content - Use of a Filter
By: Aaron Brooks
The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case, the finish line is a higher ranking. And in this race for supremacy, it is important to avoid duplicate content and its penalties.
• Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.
• Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.
• Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.
• Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.
Learn as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.
Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.
It is important for sites to get high ranking through fair and not foul means.
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