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The Importance Of Adding Content Marketing To Your 2016 Marketing Plan

Content marketing has become the buzz word in the last few years. Because of the latest algorithms that Google has put in place, it has become increasingly important that website owners produce content that will captivate readers and engage them.

Content marketing offers businesses the opportunity to connect with customers by producing content that is relevant and educational. It is an excellent way to build your brand and be seen as an expert, which is vital for attracting new business.


Mobile devices are being used regularly to access the internet and the content that is created needs to target these consumers. When you are trying to pinpoint the exact demographic you are marketing to, it is essential that you consider the methods they will be using to log on. For instance, if you are targeting teen girls who are still in high school, it is important that all of your content can easily be read on a mobile device since this is the main method they would use to get online.

You should also target users who are likely to share your content with others. In the same vein, you must create content that is so compelling people cannot help but spread the word. Instead of the stale, bland content everyone is used to, here are a few ideas to help get people talking and sharing.

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