# Active Search Results > Active Search Results (ASR) is an independent internet search engine that uses proprietary ASR Ranking technology. Search results come from ASR's own indexes and crawlers—not third-party search engines. The site also publishes SEO guidance, help documentation, and tools for website owners to submit sites and improve visibility. Active Search Results is operated by Mark F. McLellan. ASR Ranking rewards websites whose owners perform defined promotional activities at ASR. Use the links below for authoritative information about the search engine, its technology, the author, recommended SEO articles, and member tools. ## About the Author - [Mark F. McLellan — Founder & Inventor](https://www.activesearchresults.com/about/mark-mclellan-author-page.php): Author profile with education, certifications, patented ASR Page Ranking Technology (U.S., Canadian, and Australian patents), ongoing patent enforcement, and 30+ years of hands-on search engine innovation at Active Search Results. ### Author Patent Documents (PDF) Hosted on Active Search Results for convenient reference alongside the author page. - [U.S. Patent 8,849,807 B2 PDF](https://www.activesearchresults.com/about/US-8849807-B2.pdf): Active search results page ranking technology (2014). - [U.S. Patent 6,854,074 B2 PDF](https://www.activesearchresults.com/about/US-6854074-B2.pdf): Method of remotely monitoring an internet web site (2005). - [Australian Patent 2011258449 A1 Specification PDF](https://www.activesearchresults.com/about/2011258449-A1-specification.pdf): ASR ranking technology — A1 specification. - [Australian Patent 2011258449 B2 Specification PDF](https://www.activesearchresults.com/about/2011258449-B2-specification.pdf): ASR ranking technology — B2 specification. ## Search & Core Pages - [Home](https://www.activesearchresults.com/): Main search engine homepage with site search and overview of ASR Ranking technology. - [Advanced Search](https://www.activesearchresults.com/searchform.php): Search form with ASR Ranking toggle, sites-per-page, and content filtering options. - [Add Your Website](https://www.activesearchresults.com/addwebsite.php): Submit a URL and email address to include a website in the ASR index (POST or GET supported). - [URL Search Form](https://www.activesearchresults.com/urlsearchform.php): Look up how a specific URL appears in ASR's search results paragraph and view its component parts. - [Sponsors](https://www.activesearchresults.com/sponsors.php): Active Search Results sponsors and partner information. ## SEO Articles Recommended articles written by the ASR team for website owners and SEO practitioners (2025/2026). - [SEO Articles Index](https://www.activesearchresults.com/seo/): Complete list of recommended SEO articles with summaries and links. ### LLMO and AEO Best Practices - [LLMO and AEO Best Practices (Page 1)](https://www.activesearchresults.com/seo/llmo-aeo-llms-txt-best-practices-2026-1.php): LLMO and AEO fundamentals, the llms.txt specification, and implementation best practices for answer engines in 2026. - [LLMO and AEO Best Practices (Page 2)](https://www.activesearchresults.com/seo/llmo-aeo-llms-txt-best-practices-2026-2.php): Broader LLMO/AEO strategy, actionable 2026 checklist, and guidance on monitoring AI citations. ### On-Page SEO Checklist for 2026 - [On-Page SEO Checklist for 2026 (Page 1)](https://www.activesearchresults.com/seo/on-page-seo-checklist-for-2026-1.php): Battle-tested 2026 on-page SEO checklist covering URL structure, title tags, meta descriptions, header hierarchy, content depth, keywords, and internal linking. - [On-Page SEO Checklist for 2026 (Page 2)](https://www.activesearchresults.com/seo/on-page-seo-checklist-for-2026-2.php): Continued checklist—image optimization, schema markup, Core Web Vitals, mobile/voice/AI search, E-E-A-T signals, freshness, CTR elements, and workflow. ### SEO for Beginners - [SEO for Beginners (Page 1)](https://www.activesearchresults.com/seo/seo-beginners-mastering-basics-boost-visibility-1.php): Foundational guide to keyword research, on-page SEO, technical SEO, content creation, and off-page SEO for new website owners. - [SEO for Beginners (Page 2)](https://www.activesearchresults.com/seo/seo-beginners-mastering-basics-boost-visibility-2.php): Continued guide—user experience, local SEO, analytics tools, and ongoing SEO strategy. ### E-commerce SEO - [E-commerce SEO Best Practices (Page 1)](https://www.activesearchresults.com/seo/e-commerce-seo-best-practices-1.php): How online store owners can improve product and category page visibility in search engine results pages. - [E-commerce SEO Best Practices (Page 2)](https://www.activesearchresults.com/seo/e-commerce-seo-best-practices-2.php): Continued e-commerce SEO tactics for product listings, site structure, and conversion-focused optimization. ### Search Intent - [Optimizing for Search Intent (Page 1)](https://www.activesearchresults.com/seo/optimizing-for-search-intent-1.php): How to align content with user search intent across Google, Bing, and other platforms to rank higher and drive meaningful traffic. - [Optimizing for Search Intent (Page 2)](https://www.activesearchresults.com/seo/optimizing-for-search-intent-2.php): Continued search intent optimization—content formats, SERP analysis, and intent-matching workflows. ### AI-Powered Content - [AI-Powered Content Creation for SEO Success (Page 1)](https://www.activesearchresults.com/seo/ai-powered-content-creation-for-seo-success-1.php): Using AI tools responsibly for SEO content creation as search and discovery evolve in 2025 and beyond. - [AI-Powered Content Creation for SEO Success (Page 2)](https://www.activesearchresults.com/seo/ai-powered-content-creation-for-seo-success-2.php): Continued guide—AI workflows, quality control, and integrating human expertise with AI-assisted content. ### User Experience (UX) - [Enhancing User Experience to Boost Rankings (Page 1)](https://www.activesearchresults.com/seo/enhancing-user-experience-ux-to-boost-rankings-1.php): How UX improvements—navigation, speed, and engagement—support better search rankings and lower bounce rates. - [Enhancing User Experience to Boost Rankings (Page 2)](https://www.activesearchresults.com/seo/enhancing-user-experience-ux-to-boost-rankings-2.php): Continued UX guidance—accessibility, mobile design, and measuring user engagement signals. ### E-E-A-T - [Building E-E-A-T (Page 1)](https://www.activesearchresults.com/seo/building-eeat-expertise-experience-authoritativeness-trust-1.php): Building Expertise, Experience, Authoritativeness, and Trust signals for sustainable organic rankings. - [Building E-E-A-T (Page 2)](https://www.activesearchresults.com/seo/building-eeat-expertise-experience-authoritativeness-trust-2.php): Continued E-E-A-T strategies—author pages, citations, editorial standards, and trust signals for YMYL topics. ### Technical SEO - [Technical SEO Fundamentals for Faster Indexing (Page 1)](https://www.activesearchresults.com/seo/technical-seo-fundamentals-for-faster-indexing-1.php): Core technical SEO practices for faster, more efficient crawling and indexing in an AI-enhanced search landscape. - [Technical SEO Fundamentals for Faster Indexing (Page 2)](https://www.activesearchresults.com/seo/technical-seo-fundamentals-for-faster-indexing-2.php): Continued technical SEO—crawl budget, sitemaps, robots directives, and performance optimization. ### Local SEO - [Local SEO Strategies (Page 1)](https://www.activesearchresults.com/seo/local-seo-strategies-for-websites-driving-targeted-traffic-1.php): Local SEO for business websites—geo-targeted visibility, "near me" searches, and location-based customer acquisition in 2025. - [Local SEO Strategies (Page 2)](https://www.activesearchresults.com/seo/local-seo-strategies-for-websites-driving-targeted-traffic-2.php): Continued local SEO—Google Business Profile, reviews, local citations, and AI-enhanced local content. ## Help & Policies - [Help Center](https://www.activesearchresults.com/help/help.php): Hub linking to help topics, account options, about ASR, and SEO resources. - [About ASR & ASR Ranking](https://www.activesearchresults.com/help/about.php): How Active Search Results works, ASR Ranking technology, activity types, and ranking points. - [FAQ](https://www.activesearchresults.com/help/faq.php): Frequently asked questions about ASR, membership, indexing, backlinks, and rankings. - [Search Results Paragraph](https://www.activesearchresults.com/help/searchresults.php): Explains the parts of ASR's search results paragraph (title, meta description, body, keywords, URL) with diagram. - [Search Tips](https://www.activesearchresults.com/help/searchtips.php): Boolean search operators supported by ASR (+, -, quotes, wildcards, and more). - [Indexing & Spidering Schedule](https://www.activesearchresults.com/help/indexschedule.php): When submitted sites are crawled and indexed in ASR. - [Example Backlinks to ASR](https://www.activesearchresults.com/help/linktous.php): Suggested link text and HTML snippets to backlink to Active Search Results. - [Contact Us](https://www.activesearchresults.com/help/contactus.php): Email support contact information for questions and feedback. - [Privacy Policy](https://www.activesearchresults.com/help/privacypolicy.php): ASR privacy policies and data handling practices. ## Member Login & Registration - [Sign In](https://www.activesearchresults.com/login/login.php): Member login to manage website submissions, backlinks, and account information. - [Register](https://www.activesearchresults.com/login/register.php): Create a free ASR member account to submit multiple sites and earn ranking points. - [Request Password](https://www.activesearchresults.com/help/requestpassword.php): Retrieve a forgotten member password via email. - [Activate Membership](https://www.activesearchresults.com/help/activatemembership.php): Request an opt-in activation link for pending members (requires sign-in). ## News & Press Releases - [News Index](https://www.activesearchresults.com/news/index.php): Press releases and news about Active Search Results and ASR Ranking technology. - [Press Release — June 21, 2010](https://www.activesearchresults.com/news/pr1.php): ASR announces Active Search Results Page Ranking Technology (ASR Ranking). - [Press Release — April 13, 2015](https://www.activesearchresults.com/news/pr2.php): New page ranking algorithm patent for internet search engines. - [Press Release — March 14, 2019](https://www.activesearchresults.com/news/pr3.php): Internet local search and the ASR Ranking patent. ## Optional Member-area pages (require sign-in): members area, manage URLs, manage backlinks, member info, edit member, activity report, add/edit/delete links and URLs. Utility and transactional pages: opt-out confirmation (`/optout.php`, `/optout20.php`), membership activation confirmation (`/ac20.php`), URL added confirmation (`/urladdedconfirm.php`). Sitemap: [sitemap.xml](https://www.activesearchresults.com/sitemap.xml)